about the pink armoire

The Pink Armoire is dedicated to finding The Look for less!  The Classic Look, the Preppy Look, the Fashion Forward Look!  Owner, Elizabeth Mason, showcases designer looks for the discerning budget. 


The pink armoire opened it's first brick and mortar location in the heart of Old Town Alexandria, Virginia. 

Visit us at:

111 South Columbus Street

Alexandria, VA 22314


Hours: Tuesday-Friday 11am to 7pm, Saturday 11am to 4pm, Sunday and Monday Closed


Elizabeth Mason

Elizabeth Mason-Owner The Pink Armoire

Elizabeth Mason is no stranger to high end designers and emerging trends.  She has founded two premier women’s boutiques in the Washington, DC area: Periwinkle of Alexandria, VA in 2005 and Periwinkle of Arlington, VA in 2010.  Elizabeth, a former politico, combined her love for fashion and knowledge of active women to create a one-stop shopping destination.  Whether you are an on-the-go mom or a professional working woman, Periwinkle strives to dress each customer from head-to-toe for any occasion, establishing the work-party-play concept still being applied today.

The Pink Armoire began as a vision of Elizabeth to bring the designer look for less to women of all ages and wardrobe needs.  Throughout the years as a women’s boutique owner, Elizabeth has discovered many affordable lines that embody the same style and trends as the pricier brand name designers.  To touch women around the country, The Pink Armoire has become an online exclusive boutique to better showcase its hand selected items.  Elizabeth’s mission for The Pink Armoire is to carry looks for everyday of the week that reflect what today’s women really want to wear – at a more affordable price! 

We’ve Got the Looks: Workday - Happy Hour - Weekend - Cocktail Party - Wedding - Date Night – Girl’s Night Out – Kid's Play Date – Vacation – and Everything in between!

Want the Preppy, Classic, or Trendy Look for LESS?  You’ve come to the right place – The Pink Armoire has you covered!



Rachel Fulcher

Rachel Fulcher began her career in fashion with J.Crew in 2004.  She held many positions within the company, but joining the personal shopper team was   by far her favorite.  It was the most in tune with her natural eye for fashion and ability to make anyone look and feel fabulous!  
Craving more creative freedom and a knowledge of fashion on a more intimate level, Rachel joined Periwinkle [an exclusive women’s boutique] in 2010 as a manager, buyer, and, stylist.  She brought her merchandising and styling background with her to add a new edge, attitude, and outlook on the way clothes from Periwinkle were to be worn.  The idea that work, party, and play wear could all intermingle became the standard.
Rachel has joined The Pink Armoire as the exclusive stylist and buyer, bringing you the designer look at a more wallet friendly price.  She is a believer in styling for the real world, not what the runway would have you think is acceptable for everyday wear.  Rachel focuses on keeping the looks playful, effortless, and sophisticated for all ages.


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